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Amazon Dominates Retail Segment

451 Alliance

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451 Research recently surveyed 1,804 United States consumers. The survey had questions about which retailers they'll be shopping at either in-store or online over the next 90 days.

Online retail giant Amazon leads by a wide margin, with 73% saying they'll shop there for all types of purchases. Walmart (44%) and Costco (44%) tied for second.



A total of 39% plan to shop at Home Depot and 26% at Lowe's. Target also garners 26% of shoppers.

Home Entertainment Shopping

Amazon also leads in home entertainment and electronics shopping, with 60% of respondents saying they'll shop there over the next 90 days—unchanged from previously.

Best Buy (31%; down one point) is trending lower for the third consecutive survey.

The 451 Alliance is a member-driven think tank that tracks changes in enterprise IT.

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