Change Leadership Is Key to Creating Future of Work

Cheryl Cran

October 23, 2018

  • Share:    
It was Abraham Lincoln who said, "The best way to predict the future is to create it," and he followed that credo in his leadership style. Lincoln, like all great leaders, knew that the only way to create a new future was to make some major changes.

Image source: iStock

The biggest challenge for leaders in these times of volatility and complexity is leading at the speed of change and staying ahead of the changes that need to happen to create a successful future of work.

The first step of creating the future is creating a vision, and the second step is communicating the vision—often the vision part sits in the head of the CEO or the leadership team. I have heard many a CEO say, "My team doesn't get the vision," and typically that's because the CEO has a vivid idea in her or his head but have not articulated it in a meaningful way. This idea is where the communication piece is critical—a well-communicated vision has emotion, is visually appealing, and is easy to share.

A passionate vision can lose steam if there aren't compelling visuals to support it; for example, supported by a dynamic 'story' that goes viral within the company.

This vision—where change leadership comes in—the senior leadership team can have a vision, communicate the vision, and then expect everyone to do it and to execute with success. However, without a step-by-step change leadership plan to provide the 'why' and 'how' and focus on 'what's next', most change initiatives struggle and fail.

In an ideal scenario, the entire change process for an organization is collaborative, measurable, and has clear milestone celebrations.

Creating the future is mostly about engaging everyone to want to participate in making the changes needed to transform the business.

Let's face it: the biggest and most difficult change is the mindset of leaders and teams.

In my book, "The Art of Change Leadership", I provide a change wheel as a self-assessment tool that allows leaders and teams to self-diagnose where she or he is on the 'mindset' aspect of change. If a leader or team member is on the optimistic and creative side of the wheel, then its likely that the change is being 'next mapped' powerfully and effectively.

If a leader is a self-identified as being defensive and in fear of the changes it's also likely that change within the company is stalled, sabotaged, or failing.

If you want to predict the future, you can predict it based on the mindsets and actions in place today.

The future does not create itself without changes being made—the critical component to staying in business, thriving as a company, and still being relevant is the willingness of leaders and teams to make the changes needed, such as embracing technology, inspiring leadership abilities, and shifting culture toward 'people first.'

Cheryl Cran is a future-of-work expert and the founder of, a future-of-work research and consulting firm that helps leaders, teams, and entrepreneurs be future-ready.

She is the author of six books, including her new one due out at the end of 2018 titled,
NextMapping—How Great Leaders Inspire People to Create the Future of Work.

Opinions expressed by the author are not necessarily those of WITI.

Become a WITI Member!

Are you interested in boosting your career, personal development, networking, and giving back? If so, WITI is the place for you! Become a WITI Member and receive exclusive access to attend our WITI members-only events, webinars, online coaching circles, find mentorship opportunities (become a mentor; find a mentor), and more!

Become a Member

Member Coaching Circles

There are no WITI online coaching circles scheduled at this time. Please check back soon for updates.

More Coaching Circles

Member Webinars

More Webinars

Our Story

Founded in 1989, WITI (Women in Technology International) is committed to empowering innovators, inspiring future generations and building inclusive cultures, worldwide. WITI is redefining the way women and men collaborate to drive innovation and business growth and is helping corporate partners create and foster gender inclusive cultures. A leading authority of women in technology and business, WITI has been advocating and recognizing women's contributions in the industry for more than 30 years.

Read More

The organization delivers leading edge programs and platforms for individuals and companies -- designed to empower professionals, boost competitiveness and cultivate partnerships, globally. WITI’s ecosystem includes more than a million professionals, 60 networks and 300 partners, worldwide.

WITI's Mission

Empower Innovators.
Inspire Future Generations.
Build Inclusive Cultures.

As Part of That Mission WITI Is Committed to

Building Your Network.
Building Your Brand.
Advancing Your Career.