Organic Reach Algorithms Are Changing (Here’s What You Can Do About It)

MarketBeam Staff

November 04, 2018

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It's no surprise that digital as a channel isn't going away. It's a powerful tool to communicate branding, influence opinions, provide information, raise awareness, and share promotions. These tactics are staples in the digital world. Nowadays, there are so many channels within social media that you could use to reach your customers.

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On top of that, social media algorithms on Facebook, LinkedIn, and Twitter have changed over the years. Have you changed your approach to sharing content on social media to keep your content at the top of your audiences' newsfeed? If you haven't, your single piece of content might be missing out on up to 90% of your potential audience. So what can you do about this? We've put together a few tips to help you.

Tip 1: Calculate Your Current Organic Social Reach

Do you know how many people you are currently reaching with your social media approach? Do you know how many people you might be missing? Let's get that sorted out first! To do this, you'll want to calculate your current and potential social media reach.

Tip 2: How to Improve Your Organic Reach

First, you want to optimize your organic reach. This reach includes the number of people who have seen your post through unpaid distribution. With organic reach, the upside is that you can publish posts for free.

The downside is the volume of content is never-ending. This downside makes it difficult to achieve organic reach as you are competing for limited time in front of your audience as they scroll through their newsfeeds. So what can you do if you are sharing content on social but are reaching fewer people than anticipated?

Fortunately, you can still increase your social media post engagement without spending on ads or promotions. You might be wondering how to achieve this.

Well, as an enterprise, you need more people sharing content on social media! Sharing means that your corporate channels on LinkedIn, Facebook, or Twitter aren't enough. Your corporate channels are a primary source where potential customers may look for information or updates, but not all of your potential customers are following your corporate channels.

To boost your efforts and make an impact, you need your employees, executives, partners, and advisors sharing your content on social media to increase its relevance, presence, and organic reach. With a tool like MarketBeam it makes it incredibly easy for your brand advocates to share content on social media.

Tip 3: Make Facebook's Algorithm Work for You

When it comes to sharing on Facebook, you have to use Facebook's algorithm to your benefit. Earlier this year, Mark Zuckerberg shared that posts in your newsfeed will prioritize friends and family first, information second, and entertainment third. Content from businesses, brands, and media is less visible, making it more challenging for businesses to get their content in front of audiences.

Armed with knowledge, what should you do? You should make Facebook's algorithm work for you. This knowledge means that you need more people from your company, brand, or community sharing your content to increase the chances that your content will be viewed. And don't forget the science behind Why Do We Trust Referrals supports why you should encourage your employees and executives to share content on social.

Tip 4: Track the Right Metrics

We know how frustrating it can be when you invest in creating awesome content, only to be disappointed with its lack of engagement. But, what is engagement? Is it likes, tweets, followers, retweets, click-throughs, shares, or something else? What we think matters is a combination of factors that can be boiled down primarily to: a combination of shares and click-throughs drive engagement.

Are you ready to put this advice to work? Get started with a free trial of our app for 30 days! There's no obligation and no credit card required, promise.

This article was originally published on MarketBeam.

MarketBeam is an AI-driven, personalized, social marketing platform that utilizes untapped executives' and employees' social networks to increase reach, elevate their brands, and nurture leads dramatically beyond the usual corporate channels.

Gamification encourages content-sharing on social networks while building executive branding and individual employee thought leadership. AI-driven analytics constantly learn and identify top influencers, popular content, and social networks to maximize marketing ROI.

Opinions expressed by the author are not necessarily those of WITI.

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