The Need of a Mobile App for Your Business

Kate Kudievskaia

December 10, 2018

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Widespread smartphone use has made it essential for businesses to develop mobile apps. Business owners focus on social media and digital marketing campaigns to connect with customers. Many of these activities are happening from the customer's mobile devices. To compete in today's market, here are the major reasons why businesses should develop a mobile app for their company.

Attract Customers' Attention

Mobile application development lets businesses reach a broader audience. The amount of people on phones every day outweighs the number of people driving by businesses.

A quality mobile app market across all demographics is perhaps driving business the company was missing before. Additionally, a mobile app gives business visibility among the massive amounts of data customers scan through every day. With a strong logo, a business name is exposed to more people. By having a presence on customers' mobile devices, it is likely to grab a customer's attention.

Improve Customer Service

A customer who has to wait in line or stay on hold is often unhappy and frustrated. A business's mobile app should be easy to operate. If customers can accomplish tasks or payments on-the-go, they will be more likely to rate service highly. Customer loyalty is often based on how thorough and timely service is—two factors that can oppose each other in traditional business interactions. But with a mobile app, business owners can provide quality service without inconveniencing their customers.

Boost Client Engagement

A mobile app is a direct pathway for a business to engage with clients. The software makes it simple to send out a notice about an upcoming event. A business could use its app to thank customers after they visit, so they receive instant gratification. A business owner could also use the technology internally, providing a daily reminder or newsletter for employees. Keeping people engaged and entertained in the app allows a business to be at the forefront of their mind. With a mobile app, a business is essential with followers and potential customers all day and night.

Offer Exclusive Access

In addition to constant communication, mobile apps allow businesses to further connect with customers. Mobile app development can set up exclusive notifications for customers. A business can utilize these notifications to provide consumers with first-time opportunities or flash sales. Moreover, the business can reward customers for using the mobile app with a point system or coupons.

Businesses can offer in-store customers a discount if they download the app. Validating customers with this exclusive access can make consumers feel like they have a personalized relationship with business.

Obtain Marketing Insights

One of the smartest things to do with a business's mobile app is to gauge the customer base. A business can see how many customers use the app, what features they like, and what regions they are from. Using these valuable insights can show what demographics to target. App analytics are helpful to a business that is trying to discover new opportunities. Use the app to track marketing goals or projects. A mobile app for business benefits the marketing and operational strategies.

Businesses need mobile apps to compete. Working with mobile app developers for business can help attract new customers. It will increase convenience and communication. Customers will feel more connected with exclusive offers and information. Furthermore, use the app's data to gain insight into the client base. Businesses can greatly expand their reach and revenue by developing a mobile app.

Kate Kudievskaia is excited to be part of the award-winning Distillery team. With a background in education, operations, and sales, she's a proven problem-solver, team-builder, and collaborator.

Distillery is an international full-service software design and development company based in Los Angeles. Distillery's over 180 professionals help startups and enterprises to accelerate, scale, and thrive, serving as a trusted development partner to companies across LA and worldwide. For more information, please visit

Opinions expressed by the author are not necessarily those of WITI.

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