The Whole Enchilada of Social Media for Businesses

Pushpa Ithal

February 06, 2019

  • Share:    
MarketBeam recently participated in an interview with SuperbCrew, a business news website covering innovative companies and sharing news, experience, and knowledge from the tech and business world.

Stay tuned for the live article coming soon. In the meantime, here are highlights from our conversation.

SuperbCrew (SC): Why is it important to integrate social media into the business strategy?

MarketBeam (MB): Our blog post, Prioritizing Social Media as a Business Strategy, describes that 69% of Americans use some type of social media. With so many active users—whether you're in the B2B or B2C space—social media must play a role in your organization's business strategy.

We recommend meeting your prospects on the platform where they engage the most, whether that's Facebook, LinkedIn, Twitter, or another platform.

SC: How do executives build thought leadership?

MB: Among the many ways that executives can build thought leadership, one of the most important is developing a presence on social media. Engaging your executives on social media helps to build trust and grow a company's brand.

MarketBeam now has a capability to preserve executive voice while cross-pollinating followers of both companies and executives. Marketers can manage executives' social profiles by curating content and preserving the executives' personal voice.

Often, executives—or any users for that matter—want their social network credentials to remain secure. MarketBeam provides a way to share content without worrying about your username or password floating around in a document or on a post-it.

Learn more about how MarketBeam achieves Executive Branding and Thought Leadership.

SC: Social media algorithms are always changing. What can companies do about this?

MB: Social media was built to connect people and encourage the sharing of ideas and information. Social networks must keep users' reach high to be effective.

Your business needs the right advocates to spread the word about your brand. This is so important because on average, only 33% of buyers trust brands compared to 90% of buyers who trust recommendations they receive from people in their network.

To keep your social reach high there are a few things you can do:

  • Engage your executives on social who can build trust and help grow company brand.
  • Activate sales to nurture leads on social in a consistent and organized method.
  • Include your SMEs to continuously educate prospects and customers.

To calculate any company's potential social reach, we created this free Social Reach Calculator.

SC: What are the most important social marketing metrics that companies must measure?

MB:There are a variety of companies who build products that quantify results and create noise but lack qualitative results. With our research and AI-driven platform, we've determined the most important social marketing metrics and made them actionable for marketers.

In our blog post, Seven Social Marketing Metrics You Should Be Measuring, we identified how helpful specific metrics are, such as impressions, click-throughs, and followers, in comparison to how easy they are to capture.
Not all metrics are equal. Metrics that are helpful—but are difficult to capture—is what MarketBeam offers.

Members of WITI (Women in Technology International) can watch a webinar recording where we cover measuring your social marketing and branding impact.

SC: You did a Social Marketing survey recently. What surprising facts did you find out?

MB: 40% of our respondents said marketing teams manage executive brands on social media. This becomes a sensitive and heavy lifting task for marketing teams along with everything else on their plate. There is no tool available for this.

To request a free copy of our survey report, email [email protected].

SC: What are your plans for the future?

MB: We are an innovative company that is constantly getting inputs from marketing executives and beyond.

Our focus is to adopt AI technology further to provide unprecedented recommendations, such as content and automatic text suggestions to build stronger and long lasting thought leadership for both companies and employees.

We have a FREE 30 minute marketing assessment offer.

This article was originally published on MarketBeam.

Pushpa Ithal, CEO @ MarketBeam, is passionate about building great products that help solve everyday problems. Pushpa has worked in engineering, product management, and marketing at startups and established companies in Silicon Valley before launching MarketBeam. She holds a bachelors in engineering and a masters in business administration and resides in the SF Bay Area.

Connect with Pushpa via or learn more about her company at

MarketBeam is an AI-based social marketing platform that utilizes powerful social networks of executives and employees to elevate brand, increase reach, and nurture leads. When employees share company content with their networks, they build their own thought leadership.

Our customers span multiple industries including staffing, consulting, cyber security, financial services, non-profit communities, and more.

Opinions expressed by the author are not necessarily those of WITI.

Become a WITI Member!

Are you interested in boosting your career, personal development, networking, and giving back? If so, WITI is the place for you! Become a WITI Member and receive exclusive access to attend our WITI members-only events, webinars, online coaching circles, find mentorship opportunities (become a mentor; find a mentor), and more!

Become a Member

Member Coaching Circles

There are no WITI online coaching circles scheduled at this time. Please check back soon for updates.

More Coaching Circles

Member Webinars

More Webinars

Our Story

Founded in 1989, WITI (Women in Technology International) is committed to empowering innovators, inspiring future generations and building inclusive cultures, worldwide. WITI is redefining the way women and men collaborate to drive innovation and business growth and is helping corporate partners create and foster gender inclusive cultures. A leading authority of women in technology and business, WITI has been advocating and recognizing women's contributions in the industry for more than 30 years.

Read More

The organization delivers leading edge programs and platforms for individuals and companies -- designed to empower professionals, boost competitiveness and cultivate partnerships, globally. WITI’s ecosystem includes more than a million professionals, 60 networks and 300 partners, worldwide.

WITI's Mission

Empower Innovators.
Inspire Future Generations.
Build Inclusive Cultures.

As Part of That Mission WITI Is Committed to

Building Your Network.
Building Your Brand.
Advancing Your Career.