Have you ever considered the number of options that are available to fill almost any of your everyday needs? These days the markets are thronging with options for anything and everything. This is why it becomes even more important to concentrate on a product/services marketing strategy in a way that cuts past the others and gets immediate attention as well.
Thanks to the internet, we can't ignore the ease with which customers can get almost everything with just a single click. With social media taking over the entire globe, going to an actual store and spending hours in the shopping aisles is increasingly becoming a thing of the past, especially in these pandemic times.
It's easy to reach millions of people at once. As a marketer, you must define a strategy uniquely designed for those who need a product/service. This strategy is the Sales Funnel.
A funnel is when you want to direct the flow of fuel into the thin inlet of your petrol tank. To attract attention to a product/service and, hopefully, get consumers to actually click on the buy button, email marketing, social media posts, videos and articles with backlinks to the main page act as a funnel to redirect the audience to the actual product itself.
A sales funnel is like a salesperson who is available 24/7, 365 days a year without any complaints and expectations. It can take any form and reach the masses in several ways. As long as you have a product and a niche, the sales funnel can help your product to find its audience. The sales funnel needs to be in place and working at all times. If you are not getting the expected results, it means that something is not working right. These are some things that could be hindering the optimization of your sales funnel.
A Difficult Buying Process: If the process is lengthy, complicated, and not seamless, the customer will never reach the final destination of buying. The entire process should be simple and fast. Too many steps that take a lot of time or cause confusion will likely lead the customer to lose interest and give up the idea of buying.
Prediction vs Reality: From the moment you plan out your sales funnel, there should be a contingency plan. What is your measure of success? Once the funnel is in place you need to closely monitor the sales. This will show you how well it is working. If the results are less than satisfactory, some angle of the sales funnel needs to be reworked.
Valuing the Existing Customers: While marketing and advertising are meant to establish new customers, your existing buyers need to be valued as well. Don't spend all your energy establishing new contacts while not tending to your already loyal consumers. Keep in touch with them. They are your best supporters. You can even ask them for their ideas. You might be surprised at how generous a satisfied customer can be.
When planning your sales funnel strategy, it is imperative that you focus on all of these aspects and be prepared to pivot if something is not working.
Opinions expressed by the author are not necessarily those of WITI.
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