Success in Business: A Guide for Young Entrepreneurs

Naomi Cook

November 22, 2021

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Living in the digital age, when people have more access to information than ever before, has created an opportunity for many young entrepreneurs to establish their businesses.
Many technological solutions and marketing tools to help generate sales and increase returns are now more accessible to almost anyone. Young people are more exposed to modern technology and likely to be more familiar with these tools.

Some industries, like online businesses, professional services, real estate, medical practice, and online sports betting, have benefited from these modern tools and earned some profits in most cases.

However, even with the availability of these tools, starting a business is still challenging and overwhelming to the point that you may want to consider taking a break and meditating to relieve stress.

The difficulties in starting and running a business are often so high that some owners cease operations within the first year.

So how do young, modern entrepreneurs succeed in business despite the odds and challenges?
This article discusses how you and other young business owners can start a successful venture and grow to become influential entrepreneurs.

Top 7 Ways for Young Entrepreneurs to Succeed in Business

How you succeed in business depends mainly on how well you plan, prepare, and manage your enterprise.

Here are some valuable tips to help you start and run your business.

1. Establish a Stable Business Plan
Many successful businesses usually start with a solid business plan. This plan may not necessarily guarantee success. However, it serves as a guide on what direction your business will take to survive and be profitable.

Planning does not just end when the business opens. Many possibilities can happen as your company runs its course. Some of those events may run contrary to your plans.

To address those events, you have to adjust your goals and strategies from time to time. Your plans must be flexible enough so your business can adapt to changing business situations.

2. Stick to a Tight Marketing Budget
An effective marketing strategy brings in customers and sales while keeping costs down. With this tool, you do not have to allot a big chunk of your budget on marketing expenses to draw customers to your business.

Social media is one way to market your products and services effectively at a much lower cost.

Suppose you are starting a small bakeshop with limited capital. You may want to stick to an inexpensive social media page instead of a television advertisement, where airtime may be too expensive for your current financial capacity.

Maintaining a tight marketing budget also encourages innovative marketing. For example, by offering your products only to a specific demographic, you do not have to spend much on advertising to appeal to a broader customer base.

3. Look for a Like-Minded Mentor
While you can run your business alone, having an advisor or mentor to guide you may help make learning easier and run the business smoother.

Additionally, a mentor with successful experience may help you establish good business practices that may increase your chances of keeping your business open.

Perhaps what is just as essential is that having a mentor lessens your chances of committing mistakes. Even if you do, mentors inform you of those mistakes so you can immediately correct them.

4. Form a Strong Team
Perhaps you can handle most of the business operations by yourself. However, as your business flourishes, you will also need other people to work with you and make your enterprise a success.

When forming a team, it is not necessary that you only pick experts in the industry.
Your team may be composed of close friends with whom you share a common vision and objectives and have the appropriate skills to help you run your business effectively.
A strong team should not be composed of yes-men or those who blindly agree to everything you say. Great team members are critical thinkers who voice their suggestions and opinions for the betterment of the business.

5. Read Plenty of Source Materials
One benefit of being a young entrepreneur is that most of the things learned in school are still fresh in mind.

However, being young also means you are likely to spend more time than usual on things like television, video games, or even romance novels.

As an alternative, consider reading business-related articles. These articles include biographies of successful entrepreneurs or case studies of various business situations.

6. Form a Network
Forming connections is vital in establishing your business and making its existence known. You may find it challenging to do business if only a few people knew about it.

Through networking and connections, you can gather the information you may otherwise not know. Such information may be necessary for making decisions for your business.

7. Face Challenges and Take Risks
Like almost anything in life, a business is full of risks and challenges. The question is, how much of that risk can you handle?

Opening a business in itself is a risk. Thus, as an entrepreneur, you must take risks and learn how to handle those challenges.

Even after overcoming a particular risk, new ones may come out in the future, and you have to plan and prepare for those eventualities.

The digital age has provided many young entrepreneurs with the tools and opportunities to start a new business.

However, running a business has a lot of risks and challenges. You must be prepared to handle those challenges for your business to survive.

Speak with a business consultant for more information on what tools and tips can help you improve your venture and increase your chances of business success.

Opinions expressed by the author are not necessarily those of WITI.

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