The ROI OF LOL: Make Them Like You More!

June Cline

November 19, 2012

  • Share:    
You like me! You really like me, is the mis-quote from Sally Field as she accepted her Oscar for best actress in Norma Rae. How do we get someone to "really like" us enough to do business with us without bribing them? The answer: make 'em laugh out loud (LOL). Now, wait just a minute you may be saying. What about quality of service, skill, competence and product which is serious business and nothing to laugh at (and yes, I know my participle is dangling)? Yep, all those criteria must be in place to satisfactorily meet needs. But the clincher, the real return on investment is when YOU make someone LOL.

The ROI of LOL is all about establishing, short circuiting and cementing connection, communication and relationship. Our business world is full of it...(careful), of proof there is a return on investment from laughing out loud (The ROI of LOL) with customers, colleagues and kin folk. And, it's not about joke telling. Let that one go. It's about IMO's...idiot moments as I call 'em. It's those less than stellar moments that are so embarrassing you can't believe you did walking in to the wrong restroom. But in time, you are telling the tale and laughing out loud with others about it. That is what throws you over to the rave side of like. When you make others LOL so hard they lose fluids, they will tell others. And, if you have skillfully connected your IMO to your quality of service, skill, competence or product, they like you, they really like you and they will remember you which is the first rule of business.

An often quoted award winning formula for sales is: know, like, trust. Folks have to do all three when it comes to your cute face. A monkey can figure out that people can't do business with you if they don't know you. And they--people, not monkeys--won't do business with you if they don't like or trust you unless you are the only monkey in town. And, in today's viral environment, bad mouth publicity will be worldwide in a nano second and out run any benefit blasting marketing campaign on the now very Social Media planet. What we need these days is a big ole' thumbs up on the know, like, trust formula which you can train a monkey to do for a banana. And, you can train yourself to making others LOL with your IMO's. Don't know how to but want folks to know, like & trust you more? If you're serious, email me. We'll set up a time to talk for 15 minutes about a free fun strategy you can implement immediately.

The Facebook thumbs up "like" sign is now more recognized worldwide that the Coco Cola logo or the ears of Mickey Mouse, two of the most recognized on the planet. What are you most recognized for? If it's causing others to laugh out loud at one of your IMO's with a business point, then I'll see you at the awards banquet accepting your sales Oscar and mis-quoting Sally Field..."You like me!"

For more fun stories and information about humor, go to June believes there is a real and serious return on investment of laughing out loud (The ROI of LOL) with customers, colleagues and kin folk to build connection, communications and profit.

Opinions expressed by the author are not necessarily those of WITI.

Become a WITI Member!

Are you interested in boosting your career, personal development, networking, and giving back? If so, WITI is the place for you! Become a WITI Member and receive exclusive access to attend our WITI members-only events, webinars, online coaching circles, find mentorship opportunities (become a mentor; find a mentor), and more!

Become a Member

Our Story

Founded in 1989, WITI (Women in Technology International) is committed to empowering innovators, inspiring future generations and building inclusive cultures, worldwide. WITI is redefining the way women and men collaborate to drive innovation and business growth and is helping corporate partners create and foster gender inclusive cultures. A leading authority of women in technology and business, WITI has been advocating and recognizing women's contributions in the industry for more than 30 years.

Read More

The organization delivers leading edge programs and platforms for individuals and companies -- designed to empower professionals, boost competitiveness and cultivate partnerships, globally. WITI’s ecosystem includes more than a million professionals, 60 networks and 300 partners, worldwide.

WITI's Mission

Empower Innovators.
Inspire Future Generations.
Build Inclusive Cultures.

As Part of That Mission WITI Is Committed to

Building Your Network.
Building Your Brand.
Advancing Your Career.