WITI's Influential Women Series - Brenda Rideout
January 17, 2013
Brenda Rideout is the Chief Marketing, Service/Sales, and Innovation Officer at ING DIRECT Canada. In this role, Brenda is responsible for the creation and delivery of the strategic, tactical, and operational plans for marketing, service and sales, and innovation.
Brenda has over 25 years of professional experience in Information Technology, Facilities, Operations and Corporate Real Estate demonstrating increasing responsibilities at each stage of her development. She began her Information Technology career immediately after graduating from a computer sciences program as a programmer, and progressed to team leader and subsequently management and executive positions. During her tenure she has held permanent management positions in the financial and retail sectors, as well as having worked as a Director for a prestigious IT Consulting firm. Brenda joined ING DIRECT in 1999 as Director of Software Development and quickly progressed to the role of CIO, before being named to her current role.
Brenda is also a member of the Executive team for the bank and as such plays a key role in the overall business planning and strategies deployed by ING DIRECT. She is a leader in the deployment of emerging technologies, workflow, and Marketing processes. Brenda's leadership, innovativeness and ability to build strong teams have played a key role in the Canadian success.
Brenda received her Executive MBA from Queens University and holds a Masters Certificate in Innovation from the Schulich School of Business (York University). In 2007 Brenda was awarded the Most Innovative CIO award from Bank Systems and Technology magazine and received the CIO of the Year award from the Canadian Alliance Technology Association in 2008.
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