Human Involvement: The Lost Element of Business

Monica Eaton-Cardone

April 04, 2016

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Take a moment to consider the very first cell phone you ever owned�"the design, the functionality, and your dependence on it. Contrast that reminiscence with the device you currently possess.

Of all the things that have changed over the last decade or so, your reliance on the technology is perhaps the most noteworthy difference.

In the grand scheme of things, our absolute dependence on technology has evolved in a relatively short period of time. This has, in my opinion, led to an inability to maintain perspective in certain areas of our business ventures.

Recognizing Deficiencies

My argument is this: technology has made it easy to overlook the human element.

Don't get me wrong. I'm a staunch supporter of technological developments and recognize a need for advancement. I firmly believe that, in this tech-driven world, the only solutions that are viable are the ones that are dynamic.

I also strategically incorporate technologies into all my business ventures. I recognize the advantages of a modern workforce and product offering.

Currently, I serve as COO of Chargebacks911, a leading fin-tech and risk management firm. I also serve as CIO of Global Risk Technologies, the European parent-company of Chargebacks911. I've personally created the technologies our companies need to effectively mitigate chargeback liability and maintain a near-perfect client retention rate.

However, as Stan Lee taught us in Spiderman, "with great power comes great responsibility." It is essential for business owners and leaders to recognize the limitations of technology and acknowledge that 'low-tech' options still have value.

Creating a Winning Combination

Over the next several months, I'd like to point out certain aspects of our business operations that may have become overly dependent on technology. I also plan to highlight some of the challenges that are in store for our society as technology plays an even greater role in the future. Hopefully, through prediction and anticipation of upcoming complications, we can minimize any negative ramifications.

Creating a balance between technology and human involvement can help optimize profitability, enhance the customer experience, impact our communities, and much more.

Now is the perfect time to analyze our current dependence on technology. All those strategies that were popular back in the era of clunky cell phones might not be so bad after all!

Author's Bio:

Monica Eaton-Cardone is an author, speaker and international entrepreneur. She's launched numerous business ventures, identifying a need and creating the necessary technologies to fill the void. She currently serves as COO of Chargebacks911, a chargeback prevention service provider, and CIO of its parent company, Global Risk Technologies. Monica excels at developing innovative, dynamic solutions that mitigate risk and optimize profitability. Find Monica on Twitter and LinkedIn.

Opinions expressed by the author are not necessarily those of WITI.

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