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Recovering from PR Disasters - Can Athletes Bounce Back
By Fatimah Gilliam Founder, and CEO The Azara Group

Professional athletes live their lives in the open and not just on the field. For star athletes, any scandal that tarnishes their brand can have significant financial and reputational impact - from being cut from the team and banned from play to losing endorsements and the love of their fans.   Read More

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Wacky Sports from Around the World
By GEICO Staff

Most of us scratch our athletic itches with mainstream sports like football, baseball, and basketball. But for some, these pastimes are a little too predictable. In recent decades there has been a rise in unusual sports, from extreme ironing to wife carrying to, yes, even Quidditch of Harry Potter fame. We take a look at what these involve.   Read More

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Is the Ball in their Court? Will Pioneering Marketing Partnerships Change NBA Negotiations?
By Fatimah Gilliam Founder, and CEO The Azara Group

On May 16th, the NBA's Philadelphia 76ers announced a pioneering marketing deal with online ticket marketplace StubHub - making it the first team of the U.S.'s four major professional sports to sell advertising space on team jerseys.   Read More