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WITI Boston Regional Network
Members-Only -- Non-members Join for 50% off! Self Promotion, It's not a Dirty Word --Women who have the skills, but not the exposure

Monday, June 6, 2005
5:00 - 8:30 PM

Have you ever thought “My grandmother can cook and decorate just as well as Martha Stewart…how did Martha become the industry icon?” Effective self-promotion is not about shameless bragging or taking credit where credit isn’t due. Rather, it is an effective tool that -- when coupled with a skill set or in-depth knowledge – can help you achieve your career goals without drastic lifestyle changes. Whether you’re looking to establish yourself as a subject-matter expert, optimize your future career path, or transform your current role into one you really love, learn first-hand how to be strategic and entrepreneurial about your approach to self-exposure from experts who help define noteworthy success.

In this special Members-only Kickoff event, veteran and new members of WITI will hear “benchmarks” of what makes one smart person more appealing than the next smart person, as well as testimonials from women who have successfully created visibility for themselves. This is a rare opportunity to have up-close-and-personal interaction in a “Dear Abby” fashion, where each expert will offer their perspective to your particular question or situation.

Please register for this event as capacity is limited to the first 75 members who register.

If you are not currently a WITI member, you can become one at a 50% discount - that's $75 for 1-year of WITI benefits - when you Register. If you'd like to attend and are not sure you want to join WITI, call a WITI member to sponsor you for the event. Need a WITI sponsor? email Jo-An Thomas at -- [email protected] -- for a WITI Boston Network sponsor.

Submit questions in advance by emailing Vicky Wu, Boston WITI Members-Only Chairperson at--- [email protected] --- to ensure your question will be covered.

About Our Speaker(s)

Featured “Dear Abby’s”

Douglas Banks
is associate editor of the Boston Business Journal, overseeing the weekly newspaper's real estate coverage and its special supplements. One of the widely recognized BBJ Special Supplements is the “40 Under 40” section, which is a listing of the best and brightest of Greater Boston’s businesspeople under 40 years old. In 2004, the BBJ received over 200 nominations, where the BBJ staff then selected the 40 honorees. He has also been a staff editor at Fast Company magazine and has been published in the Pittsburgh Post-Gazette, the Boston Globe, the National Law Journal, among others. With contributing influence to the “40 Under 40”, and significant influence of what is deemed newsworthy, Doug offers a unique perspective of why one gets noticed, how someone gets called upon as a subject-matter expert, and the thought process of how these factors are determined.

Judith Bowman
is founder of Protocol Consultants International and is one of the country's leading etiquette analysts. With a twenty-five year sales and marketing background, Judith has successfully grown a thriving business out of her recognition that people need to be aware of critical first impressions and behavioral styles which affect them socially and in business. Judith provides services for companies who want to help their representatives enhance their personal effectiveness and interpersonal communication skills, teaching them to distinguish themselves, while simultaneously providing tools to help develop, maintain, and grow strong relationships. Judith has appeared on CBS This Morning, Chronicle, Fox News and articles have appeared in the Boston Business Journal, Boston Globe, The Boston Herald, Women's Business, Self Magazine.

Bernice Broyde
retired as General Manager and Vice President of Marketing and Sales of the Reading Machine Division of Xerox Imaging Systems. Not only did she successfully pioneer a computer-related product at a time when computers were not prevalent, Bernice also successfully positioned herself within the Compay to become the first and only female Vice President at Xerox Imaging Systems. By being bold, yet playing within the boundaries, Bernice strategically and creatively positioned herself to be visible and indispensable to the Company. Creating a solid “business case” and “brand” around herself, Bernice was able to justify why she should be where she wanted to be. At present, Bernice teaches developmental psychology at Harvard Institute for Learning in Retirement and Beacon Hill Seminars. She also serves on the Medici Committee of the School of the Museum of Fine Arts; and is a mentor with the MIT Venture Mentor Service. She has lived in Boston since l966, has visited 40 countries and speaks French.

Julie Foley
is a professional image consultant and expert in the field of personal image and style, working with both individuals and corporations across New England. In 2003 she received the designation of CIP, Certified Image Professional, for her education, experience and achievements in the field of image consulting. After earning a Bachelor of Science degree in Clothing and Textiles from Framingham State College, she worked in the retail industry for over 20 years. Since 70% of 1st impression is visual, an individual’s style and attire are just as important as what you have to say when trying to make an impact. Julie helps individuals and corporations create the image they’d like to project. In addition, Julie is a personal testimony for establishing industry recognition, having been featured in Vogue, Woman's World and Women's Business as well as local Boston papers.

Marianne McEnrue
the Principal and Founder of Spectrum Services in New London, NH has either had eight different careers or one career in eight different industries, depending on one’s perception. After getting her MBA from Harvard University, she held executive positions in the consumer packaged goods (CPG), aviation, HBA, marketing research, cosmetics, carbide cutting tools, forest resources and management consulting industries. Marianne has used an evolutionary method of transitioning from one career to the next. Much like writing a business plan, she has created a career path for herself using a strategic branding methodology. Her branding template is based on the six ‘P’s’ from the CPG marketing discipline: people, package, pricing, place, promotion and product. From the plan she created for herself, she applied various methodologies to increase her “halo of expertise”. Marianne is also an adjunction professor of Business Administration at Colby Sawyer College.

Vicky Wu
is Boston WITI Members-Only Committee Chairperson. Vicky got a degree in Accounting, but later realized it was not her ideal career path. Rather than going back to school or starting at the bottom of a new career field, Vicky continued an upwards climb in the corporate world, all the while strategically creating opportunity and visibility for herself to take on roles in operations and strategy. The skill set she acquired allowed Vicky to then start a software company in the videogame industry – an industry almost just as hard to break into as the music industry. Now regarded as a thought leader in her field (even though she did not come from a videogame industry background), Vicky continues to grow her company as the CEO. Additionally, she serves as a mentor with MIT’s Venture Mentor Service, and as a resource to MIT’s Deshpande Center. Vicky was a Boston Business Journal “40 Under 40” honoree last year, and will be featured in next month’s issue of Women’s Business Boston.

Event Date and Venue

This event will be held from 5:00 - 8:30 PM on Monday, June 6, 2005 at:

    Boston Marriott Longwharf
    296 State Street
    Boston, Massachusetts 02116

5:00 PM - Registration, Networking, Hors d'Oeuvres & Cocktails
6:30 PM - Announcements & Introductions
6:45 PM - Program & interactive Q&A
8:30 PM - Adjournment


Pre-registration for this event is closed and on-site registrations will not be accepted.

Contact Us

For more info regarding registration or event details, please contact Jo-An Thomas ([email protected]).

For more details about pre-registration, contact Tech Support.