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WITI Boston Regional Network
How To Navigate the New Social Relationship Era

Thursday, March 8, 2012

How are you creating your personal and professional brand with social media? Did you know you are already doing it? No matter what your position is, what title you carry, you are in the business of brand building. Now that we live in the social age (whether you are ready to admit it or not), you have new tools to define and set yourself apart, build a strong support network, and positively change the way you work and live.

Join us and learn how you can leverage social media to build a strong personal brand, while boosting your professional expertise. Learn how social media has redefined and transformed how we communicate, collaborate and influence.

Meeting Notes: EMC will provide appetizers and beverages.

About Our Speaker(s)

Lora Kratchounova, Principal of Scratch Marketing + Media, and her firm, a social marketing agency, help technology and consumer brands embrace and navigate the new social relationship era. Lora has worked with technology companies such as Awareness, Amdocs, Scribe, NaviNet, Zeo, online communities including Currensee, Fashion Playtes and OurStage, and global brands such as American Express, Shell Oil, and Fairmont Hotels. Lora is the Vice Chairman of the MIT Enterprise Forum of Cambridge Board and Advisory Board member of WITI Boston.

Event Date and Venue

This event will be held from 6:00pm on Thursday, March 8, 2012 at:

    150 Cambridgepark Drive
    Cambridge, Massachusetts 02140

EMC at this location in Cambridge is on the 8th floor but our meeting will take place on a lower floor with space provided by Equity Partners (building management). There will be signage directing you accordingly.


6:00-6:30 pm - Networking
6:30-6:45 pm - WITI Boston Opening Remarks
6:45-7:45 pm - Social Media with Lora Kratchounova
7:45-8:00 pm - Socialize, Stay or Stray


Pre-registration for this event is closed and on-site registrations will not be accepted.

About Our Sponsor(s)

EMC Corporation is a global leader in enabling businesses and service providers to transform their operations and deliver IT as a service. Fundamental to this transformation is cloud computing. Through innovative products and services, EMC accelerates the journey to cloud computing, helping IT departments to store, manage, protect and analyze their most valuable asset — information — in a more agile, trusted and cost-efficient way. EMC is a corporate sponsor of WITI.

Contact Us

For more info regarding registration or event details, please contact Deb Stark ([email protected]).

For more details about pre-registration, contact Tech Support.