Panel Discussion: Effective Social Media and the Social Enterprise

Sheigh Crabtree, VP of Audience Development, Perfect Market
April Dembosky, San Francisco Correspondent, Financial Times
Miriam McLemore, CIO, Market Facing Functions, Coca-Cola
Heather Meeker, VP of Corporate Communications, GOGII
Donna Morris, Senior Vice President of Human Resources, Adobe Systems Incorporated
October 4, 11:00 am - 12:00 pm

Setting up a Facebook page, LinkedIn account and Twitter handle are components of a successful social strategy but in order to truly reap the benefits of social engagement you must have compelling content, consistent brand messaging and cross-platform communication as well as a succinct corporate and executive strategy. This panel will review all of the key factors for success in the many facets of the Social Enterprise including tips and pitfalls to avoid.