While we may not be born engineers or CEOs, with hard work and lots of determination, we can train ourselves to excel at any discipline. Julie Schoenfeld, CEO and President at Perfect Market, will reveal her insights as to how, despite the odds, she survived and thrived in engineering school and then went on to become a founding member and CEO of two other successful venture-backed startups, later selling one of her companies to Ask Jeeves Inc. for more than $288 million. Today Schoenfeld runs a new media startup, and she will address the importance of spanning the divide between technology and journalism in a disruptive online news environment.