Cheryl Goodman

Senior Director, Qualcomm Inc

Panel Discussion: Moving Target - The Mobile Enterprise

Cheryl Goodman is the senior director of publisher relations for Qualcomm Inc. In this role, Goodman is responsible for forging connections in the publishing industry and facilitating their engagement in the wireless ecosystem. Currently one of Cheryl's chief directives is to secure content for Qualcomm MEMS Technologies (QMT) mirasol® display-enabled e-readers. In addition, Cheryl oversees global marketing efforts for QMT, providing strategic insight to product development and product launches.

Prior to joining Qualcomm's display division, she managed the industry analyst relations program and public relations for Qualcomm. Prior to joining Qualcomm, Cheryl served as the director of public relations and marketing for start-up, creator of a Linux-based operating system, and also led marketing for She has extensive experience in broadcast journalism, having served as the technology Web reporter for ABC affiliate KGTV and Web reporter for CBS affiliate KFMB.

Goodman is a frequent spokesperson for Qualcomm; she has been quoted in multiple publications and has spoken at top tier industry events such as The Digital Publishing & Advertising Conference, the Magazine Publishers Association's Dimensional to Digital, M-Publishing, and DEMO 2009. Most recently she delivered a keynote address at O'Reilly Tools of Change for Publishing 2011. She also oversees QMT's successful awards program, which includes honors such as the WSJ Innovation Award, PC Magazine Technical Excellence Award, EDN Innovation Award, Andrew Seybold Choice Award and finalist standing for the CES Innovation Awards and GSMA Global Mobile Awards.

Goodman attended San Diego State University, where she earned a bachelor's in political science and television, new media and film. She was named the 2010 Marketing/Marcomm Leader of the Year by PRNews. In 2004, she was nominated for PR Leader of the Year by T-Sector Magazine.

Find Cheryl's updates on digital publishing and portable device ecosystem at Qualcomm's blog, OnQ, and via QMT's Twitter feed, @mirasoldisplays.