In this session, Blurb CEO Eileen Gittins will address the many options available for executives looking to self-publish books on their respective areas of expertise. She'll review the book publishing process from how to outline a book concept and design to distribution to promoting the finished product. Eileen will share a few anecdotes from her own experience building Blurb and working with a breadth of authors across many different interest areas. You'll discover tips, approaches and unlock your writing potential to heighten your industry profile.