Innovation in Emerging Markets - Brazil and Russia

Patricia Florissi, Vice President, Americas & EMEA CTO, Distinguished Engineer, EMC
June 5, 11:00 am - 11:40 am

Developed economies have traditionally looked at emerging economies as areas of market growth for their existing product portfolio, as a source of human capital at more competitive costs, or both.

In these scenarios, the emerging economies retain very little of the intellectual capital created by their human capital and have sub-optimal benefits from the R&D investments made by the investing companies. Emerging economies have been devising strategies for multi-nationals to make more sustainable investments, fostering co-innovation and co-development, which benefit the developed and the developing economies in a more balanced manner.

In this presentation, we will analyze two rapid growth economies, Brazil and Russia, providing some context around their social, political and economical environment, their industries of focus, and the R&D programs they are devising. We will also share EMC's journey to partner with these countries in fostering global scale innovation programs.