Workshop: The Changing Role of Technology Marketers

Erna Arnesen, Vice President, Global & Strategic Services Partners, Cisco Corporation
Cheemin Bo-Linn, President and CEO, Peritus Partners
Deirdre Straughan, Community Architect, Joyent
Marlene Williamson, Vice President, Corporate Marketing, HGST
June 5, 2:30 pm - 3:30 pm

The role of the top marketing executive is changing and expanding. Different strategies, decisions, styles, and metrics are required for success. Managing the brand is paramount to the company's success. These top marketers will share best practices and their experiences as they take risks and win!