Few people are more innovative than author / entrepreneur / Twitter guru / original Apple evangelist Guy Kawasaki. In this keynote, Guy shares his experience with Apple as well as his study of dozens of world-class companies whose underlying purpose is to set new standards of innovation and change the world. He'll explain how the power of enchantment enables you to maneuver through difficult decisions, break entrenched habits, defy the wisdom of crowds, and get colleagues to work for long-term, mutually beneficial goals.