What is your mobile strategy? From smartphones to Google glass, connected devices are now a critical component to reaching and engaging with your consumers. Learn how the mobile landscape is evolving and the questions you need to ask to develop a mobile strategy that works for your business goals. Industry experts Bess Ho and Amanda McConnell will walk you through the current trends in mobile and discuss key issues surrounding mobile today, including when to go responsive, tablet and eReader apps, and do I still need a web site?