Industry veterans present an integrated framework on how to quickly capture customers and build loyalty by unleashing the transformative power of today's innovative big data technologies. Visualize what your own functional role should be as you hear from chieftains directly responsible for product development, marketing, advertising, and finance describing their action plan that translated the big data value proposition into revenue. Hear case studies of success and how to avoid potential missteps. Preview the "Top 5 Issues, Solution Attributes, and ROI Benefits."