Cindy Gallop has a legacy background in brand building, marketing and advertising. Cindy started the US office of ad agency Bartle Bogle Hegarty in New York in 1998 and in 2003 was named Advertising Woman of the Year. She is the founder and CEO of www.IfWeRanTheWorld.com, a web-meets-world platform designed to turn good intentions into action one microaction at a time. The site launched in beta with a demo at TED 2010, following the very successful and highly publicized www.makelovenotporn.com launch at TED 2009. Cindy is a board advisor and consultant to a number of tech startups, describing her consultancy approach as "the Michael Bay of business." Cindy is a highly compelling and inspirational speaker, presenting at conferences and events around the world on a variety of topics. Cindy recently published 'Make Love Not Porn: Technology's Hardcore Impact on Human Behavior," through TEDBooks / Amazon. Cindy is a rampant feminist and passionate advocate for, mentor to and champion of women, both in technology and beyond. She fully endorses Madeleine Albright's great quote: 'There is a special place reserved in hell for women who do not help other women.' You can follow her on Twitter @cindygallop.