Is your company's vision global? Are you currently doing business globally? Are you interested in other global markets? What are the benefits and challenges?
Doing business globally has never been more important. Companies are often attracted to the prospect of business growth, and look to increase brand value, acquire new customers, take advantage of favorable market/legislative/labor factors, and diversify geographic risk. Besides language and culture, there are other factors to understand, including local laws, and business installation processes. A company may also need to establish trusted on-the-ground sales support and infrastructure to facilitate logistics.
If you're entering the global market to promote your product or service, you'll need to grasp market fundamentals and economics, competitive landscape, and brand resonance and awareness building. A marketing campaign that works in your domestic market cannot be automatically assumed to work in the target country.
If you're expanding your business globally, many of these market considerations apply. Additionally, building the right partner/distributor/ channel relationships are essential. By aligning yourself with the right partners and leveraging their networks, you're able to establish trust and brand traction faster.
This session provides useful insights on global business for beginners and veterans alike.