Michelle De Hertogh is Senior Director, Global Alliances & Service Provider Marketing at EMC Corporation. EMC is the world's leading developer and provider of information infrastructure technology and solutions that enable organizations and partners of all sizes to transform the way they compete and create value from their information.
Michelle leads a global alliances and service provider marketing team at EMC and is responsible for crafting and executing on EMC's strategy to enable global alliances and service providers to be successful in the market. This includes creating joint value propositions, communications plans, and programs with alliances. In this leadership role within EMC, she manages two global programs, campaigns, and creative services for all global alliance and service provider initiatives across all regions.
Previously, Michelle spent over 15 years heading up business development and marketing efforts for global alliances for start-ups, Serena Software, IBM, and Rational Software.