WITI - Sessions and Speakers*

[an error occurred while processing this directive]

WITI

Jump to:
Tuesday, June 20
Session I | Session II
Wednesday, June 21
Session I | Session II
Thursday, June 22
Session I

Past Conferences | Santa Clara | 2000 | Sessions and Speakers

Sessions and Speakers*

Wednesday, June 21
Session I
10 -11:30 a.m.

Business Development Track

Creating a Successful Media Strategy
Great America Meeting Room 1
Creating a strategic media plan can be a huge opportunity, as well as a huge challenge. In this session you will hear how communications experts create a strategic media and communications plan using the latest online and offline technology. We will discuss the importance of branding via traditional methods and the Internet. The panel will also discuss how technology has changed the way communicators tell their story, the mediums they use, how to better target audiences and how to create newsworthy pitches.

Marijean Lauzier

Building Winning Strategic Partnerships
Great America Meeting Room 3
Strategic partnerships are critical in today's business environment. Join senior business development and marketing professionals for a discussion on the role that strategic partnerships play in their firms. This session will focus on the definitions and entities that comprise partnerships, corporate strategies, best practices for forming and maintaining partnerships and how partnerships evolve or dissolve.

Clarisse Behar Molad

Dr. Cheemin Bo-Linn

Entrepreneur Track
Packaging Your Venture for Investment
Ballroom G
During the past decade, women have launched companies at nearly twice the national average and now own 38% of all U.S. firms. Furthermore, growth projections for women-owned businesses are phenomenal. The largest hurdles are convincing yourself that you can make the leap into entrepreneurship and securing funding for your venture. This panel will offer guidance and practical tips on how to position and package your venture for investment capital. Our panel includes women entrepreneurs, venture capitalists, coaches and marketing experts who work with successful early stage entrepreneurs. Find out what it takes to appeal to investors and how to create an investment package that will yield sustainable returns.

Professional Development Track
Corporate Pipeline: Navigating Your Way to the Top
Great America Meeting Room 2
In striving to assume increased levels of responsibility, women are conquering personal fears and cultural stereotypes on their way up the corporate ladder. We will focus on the challenges faced by successful women, strategies they used to overcome obstacles and skills that served them well along the way.

Susan St. Ledger

Gerry Zimmerman

Negotiating Your Employment Contract in the New Economy
Ballroom E
Today there is more to compensation than salary alone. Depending on your level of responsibility, your compensation may also be made up of bonuses, stock options and other long-term incentives and benefits that have a monetary value - as well as other types of compensation packages available in today's economy and negotiation techniques for obtaining the best compensation package possible.

The Power of Mentoring
Ballroom F
In today's business environment mentoring is being rediscovered as a valuable tool. Mentoring relationships are being encouraged to develop talent, increase productivity and retention, and directly affect your bottom line. These interactive relationships are a simple but effective way to develop and retain a diverse employee base and enable employees to discover their personal power and maximize their potential within the organization. In this session you will learn how the mentoring process can positively affect the mentee, the mentor and your organization.

Rhonda St. John

Nichole Hocheder

Jaime K. Chambron

Executive Women�s Forum: The Art of Negotiation
Great America Ballroom K
The art of negotiation and closing a deal are critical to the success of executive women, whether it's closing a deal with a customer, partner, or supplier or in advancing your own career. In this session, you will learn practical techniques for mastering high-stakes negotiations of all kinds. This panel of savvy negotiators will discuss topics such as how to close deals, how gender affects negotiating strategies, how to tell when and what to negotiate, and how to develop your own negotiating skills.

Technology Track
Technology Tools for Global Success
Room 203
Through the Web we have access to global markets like never before in history. However, this huge opportunity can be impeded by obstacles that inhibit communication with global communities. These obstacles are technical, cultural and linguistic � close to 50% of Internet users around the globe do not speak English. Accessing this market will include making the right technical, cultural and linguistic decisions for your company. Attend this session and you'll learn about the latest technologies to help you win in the global marketplace!

Margaret Donnelly

The Broadband E-cosystem: Understanding the Environment
Great America Ballroom J
High-speed access is transforming how businesses and consumers use the Internet and television. With the promise of truly high-speed access in the not-so-distant future, we all need to know the terrain in this hot new industry environment. Join our panelists in a look under the microscope at important concepts, emerging trends, new tools, and key players in the broadband world.

Meredith Flynn-Ripley

Roundtables
Women of Color Roundtable
Ballroom H
Barriers to succeeding in the technology industry and strategies for overcoming cultural stereotypes and personal fears will be discussed. Real world experiences affecting women of color in technology will be addressed in this interactive roundtable of successful women of color.

Birdie Sadberry

Session II
2:15 - 3:45 p.m.

Business Development Track
Brand Building in the Digital Age
Great America Meeting Room 2
We will address the fundamentals and principles of brand strategy, why the Web explosion has changed the way companies execute their brand, how pure-play dot.coms can create brand brilliance and why PR is an essential tool toward making your company a household name.

Rebecca Randall

Julie Herendeen

Diversity and the Bottom Line
Great America Meeting Room 3
How does a company make diversity and integral part of the organization's culture and recognize the value of diversity to its "bottom line"? This panel will discuss the importance of diversity management as an integral part of the organization's strategic business objectives. Too often, companies put systems and processes in place to ensure organizational commitment to diversity, but when the diversity training is finished, that's the end of it. There is little or no follow-up, no way of measuring successes or failures, and no processes in place holding people accountable for effective diversity management. Our panel will discuss these issues which influence an organization's recruitment and retention initiatives and will demonstrate tools to measure the "bottom line" value of diversity programs.

Maria Tsoucalas

The Ultimate Customer Experience
Ballroom E
What is today's customer experience on the Web? How important are price, simplicity, personalization? What kinds of marketing will customers tolerate and what will alienate them? In short: from your customer's standpoint, what works and what doesn't? This panel of experts will look at the e-Business phenomenon from the point of view that matters most � the customer � and they will discuss strategies for creating "The Ultimate Customer Experience"!

Molly Wright Steenson

Entrepreneur Track
Get to Market ... Fast!
Ballroom G
In today's fast-paced market, speed is they key to success. We will explore strategies for moving at Internet speed. Focus areas include: raising money in record time, hiring fast, picking renowned partners upfront, outsourcing non-core functions, leveraging innovative technologies, and avoiding burnout.

Roberta Jacobson

Jeannine Sargenet

Professional Development Track
The Communication Connection
Great America Meeting Room 1
In the 21st century we have more ways to communicate than ever before in history. We can send messages around the world in seconds and yet we are still challenged when it comes to making direct, face to face contact and expressing our ideas effectively. Gale will share a very useful process to enhance our skills in gaining cooperation and making a lasting, positive impression through effective presentation techniques. You will learn how to be proficient at The Communication Connection!

Personal Stories of Successful Women
Ballroom F
This is always one of our most popular sessions. Inspiring, motivational and awesome is how some have described it. If you're interested in the engaging stories of dynamic women who have experienced extraordinary success, this is a session you won't want to miss.

Barbara Johnson

Leading and Succeeding in Internet Time
Great America Ballroom K
The Internet executive is constantly on the move. Her responsibilities are limitless, especially when she is running a company or department in today's fast-paced business environment. Now imagine balancing those responsibilities with a family, friends or personal interests. How does she continue to tend to these realities while maintaining a leadership position in this ever-changing industry? In this session we will discuss effective management styles, how to lead in a constantly changing workplace, the future of women in technology, and how to capitalize on strengths to move ahead in the Internet economy.

Technology Track
eBusiness: From Idea to Reality
Great America Ballroom J
E-Businesses require traditional business discipline to plan and launch. The variety of disciplines and talents needed to plan and execute an e-Business strategy can seem daunting. This panel will discuss the key issues that need to be considered and addressed during this process. The focus will be on identifying areas of e-Business planning and implementation that early adopters overlooked but should not be ignored by today's e-Business leaders.

Donna Marie Nutile

Debi van Flymen

Christine McCulloch Garder

Knowledge Management: Communities and Portals
Room 203
The Internet glorifies putting extraordinary amounts of information at a single person's fingertips. Unfortunately, people don't learn that way. We learn best through community - accessing information in context. Many companies are facing "portal mania" and are actually creating new silos or islands of content and knowledge within their companies. Additionally, as new trading exchanges start up they will become increasingly reliant on creating a sense of community in or order to lock in members, create additional value for the members, and expand the membership; these aspects depend on building in collaborations, content, and community management techniques into the external B2B sites. Companies who best manage their content will win in this marketplace.

Roundtables
Lesbian Roundtable
Ballroom H
Women from technology organizations will discuss obstacles they have faced as lesbians in their work environment and strategies they implemented to overcome these obstacles. They will also discuss innovative workplace policies and strategies for changing policy at the top. Join us for this discussion and share some of your own personal insights and experiences in the workplace.

Tuesday, June 20 | Thursday, June 22

*Subject to change

Sponsors | Keynote Speakers | Sessions and Speakers | Webcasts | Exhibitors

Copyright© 1989 - 2000 WITI
All rights reserved.