113: Making LinkedIn Work for YOU

Amanda Healy, Senior Marketing Manager & Social Media Storyteller, TIBCO Software
June 5, 2:00 pm - 3:15 pm  •  Donner Room

Do you have a LinkedIn profile simply because you feel you ought to? Or have you been meaning to set one up but don't know where to start? Chances are, even more advanced users of LinkedIn are not maximizing the platform to its fullest. With careful curation, it can be one of the most powerful tools in your marketing arsenal, enabling new opportunities, driving new business and partnerships, and enabling you to position yourself as a thought leader in your respective field.

In this workshop, LinkedIn novices and vets alike will learn a treasure trove of tips and tricks to get your LinkedIn to do the work for you. Hear how to increase your profile strength, strategically grow your network, boost your SEO value, and much more. Discover how investing less than an hour per week can pay big dividends in achieving your personal and professional aspirations. Bring your laptop and get a real-time LinkedIn profile makeover!