344: Prove It! Busting the Myth of Social Media ROI

Aimen Barma, CMO, YouCaring.com
Gretchen Fox, CEO, MTO Agency
June 7, 3:45 pm - 4:45 pm  •  Siskiyou Room

If you have any doubt that social media is an absolute goldmine, you need to join this talk. Learn how social media can generate revenue and why proving social media ROI is key to growing your brand, your business, and your role. This "Fireside Chat" will share insights into strategy, process, and results of success stories from the frontline driving traffic, leads, and revenue from social media, including:

-How to use social media to drive business impact
-What to measure
-How to measure 
-Dealing with tracking difficulties 
-Reporting for wins