Kyra Reed

Co-Founder, MTO Agency

107 - How to Effectively Identify and Connect with Your Community

Kyra Reed is an industry veteran and a community-focused brand innovator who brings a unique and fresh social-first approach to brand marketing and digital strategy. Prior to co-founding Made To Order (MTO), Ms. Reed spent 15 years working with dozens of companies of all sizes ranging from traditional to social marketing, including start-ups, mid-size businesses, and well-known events such as the Monterey Pop Festival.

For her work spearheading the revitalization of the iconic Roxy Theater and Sunset Strip in Los Angeles entertainment district, Ms. Reed was named a "Social Media Pioneer" by Entrepreneur Magazine. In this role, she has one of the most prominent social media case studies to date. She is the author of Blog 101, a beginner's guide to blogging; and a contributor to The Power of Real-Time Social Media Marketing by Beverly Macy. Ms. Reed has guest-lectured at UCLA and USC and has spoken at a number of conferences, including Digital Music Forum West, Blog World, ASCAP Expos, and SXSW. Her work has been featured in top tier media outlets including TechCrunch, The New York Times, and NPR.