In 2005 Nadia Banks joined Intel, where she is currently Wearable Sports & Fitness Market Strategist. Ms. Banks is a business professional with 9+ years of global consumer/B2B product marketing strategy and implementation experience in high-tech industries. She has direct experience in campaign development and execution, market and product strategy, opportunity assessment, account management, customer marketing, digital research, and consumer research. She is passionate about technology, bringing technology to the mass market, and strategy. Ms. Banks holds a B.S. in Electrical Engineering from the University of California at Davis.