Tansy Brook

Marketing Director & Research Lead, Lumo Bodytech
333: WITI WIN Panel - High Tech On and Off the Field: The Business of Sports Wearables

Tansy Brook is the Marketing Director and a Research Lead at Lumo Bodytech, a wearables technology platform company that leverages algorithms, software, and smart sensors to optimize performance and address human biomechanics through the real-time tracking of body movement. Current Lumo Bodytech products include the Lumo Lift and Lumo Back posture coaches and activity trackers, as well as the Lumo Run smart running shorts and sensor.

Previously, Ms. Brook was the Marketing Director and Technology Evangelist for NeuroSky Brain-Computer Interface Technologies and the Marketing Chair of the MIT/Stanford Venture Lab. She has spent the last several years helping Silicon Valley companies bolster their revenue through business strategy, product design, and brand development - in wearable devices / human machine interaction, b2b Internet-of-Things, and sustainability products. Ms. Brook has also been an entertainment producer for an award-winning independent television pilot, a research consultant in non-profit for education, and a grant writer. She graduated Summa Cum Laude from the University of Colorado with a BA in Branding and Social Marketing, and is currently completing the Berkley Haas Executive MBA Program.