Juliana Furtado

Founder, Juliana Bicycles

333: WITI WIN Panel - High Tech On and Off the Field: The Business of Sports Wearables

Juliana Furtado has over 30 years' experience in the sporting world, both as an athlete and business woman. She understands the dynamics between product, marketing, sponsorship. and branding. As an athlete, Ms. Furtado strove to compete at the highest level while keeping integrity and good sportsmanship at the forefront.

After her racing career, Ms. Furtado switched to the business side of cycling, opening up new markets with Juliana Bicycles, the first women-specific bicycle in the cycling market. Her key strengths include a keen awareness regarding branding, market niches, product development, sales, and personal connections.