When does marketing get to know you a little TOO well? Do you feel misunderstood by the algorithms in your life? Platforms like Google and Facebook are making billions claiming they know who you are, but to what extent are they helping you (or hurting you) make sense of the world? As we become more aware of gender bias in AI and Machine Learning, it's time to discuss how marketers might be making things worse by asserting outmoded personas and inflexible social norms.