Heidi Yu is CEO and Founder of Boostinsider and BOOSTO. She is a serial entrepreneur and an MBA graduate from Seattle University. After exiting the e-commerce platform Pocomaru, in 2014 Ms. Yu founded Boostinsider, providing in-depth data analytics for 350,000 active social media influencers covering 2 billion followers. In 2017, Boostinsider launched SocialBook, a comprehensive influencer data analytics platform with AI technology. SocialBook allows brands and influencers to view the demographics and psychographics data of the audience of any YouTuber and Instagrammer, as well as enabling social media listening and competitor tracking.
BOOSTO.io brought the influencer perspective to the blockchain community, where it tries to build an influencer-driven decentralized App Store, connecting developers with influencers. BOOSTO.io also built a crypto influencer community (cryptoinfluence.io) and hosted the world's first crypto influencer award.