Sue Bohle

Executive Director, Serious Play Conference

112 - DID YOU EVER WANT TO BE "IN" THE STORY? ENTER AR / VR / IR / MR

Before moving into serious games, Sue Bohle had a multi-decade career in technology and consumer PR. She was with Microsoft's first PR agency, launching Epson America, Packard Bell. Other tech clients have included Alienware, PublicVine, SONICblue, DealNews.com, Blackline Systems, Emergent Technologies, BlogWorld Expo. Hers was one of the earliest PR agencies first into tech PR and then early into video games. In that space, was the agency for Atari, built IGN into a top fan site, launched The 3DO Company, played a major role in building GDC into a major industry trade show. Worked on titles for Warner ieBros Interactive Entertainment, Vivendi Universal, Sega, many foreign nationals. Ms. Bohle's mobile game experience includes Spacetime Games, as well as many indie studio and start-ups. All along the way she has closely followed the development of serious games, seeing the value of games in education, training. Now a primary focus, she produces the Serious Play Conference.

Ms. Bohle is a former National Board Member of PRSA and an APR Fellow. As well, she is a counselor on PR go to market and ongoing strategy; has helped start-ups raise money; helped companies go public; and in crisis area, has handled product recalls, lawsuits, attorney general investigations.