Sheryl Root

Director/Assoc. Professor, Carnegie Mellon, President and CEO, RootAnalysis

203 - Applying Critical Thinking Skills in Today's Marketplace

Sheryl Root is currently Director/Professor for the Masters in Technology Ventures and Professor for Masters in Software Management at Carnegie Mellon University, Silicon Valley. Ms. Root is a strategy, marketing, and product development executive with over 18 years of experience at Hewlett-Packard Company and 10 years of software systems experience and leadership in the financial and computing industries. Her strategic and program leadership experience focused on the definition and delivery of technology-based products and solutions, and her marketing operations experience has been in creating new business models, organizational structures, cost reductions, and revenue generation programs. She has demonstrated proven leadership in business strategy development/execution, marketing operations, and software systems delivery working across departments, functional areas and geographic regions.

In addition to her work at CMU, Ms. Root is President/CEO of RootAnalysis, and consults in business strategy creation and execution, program management, and marketing effectiveness for companies including HP, PeopleSoft, Santa Clara University, Novell, and Philips.

Ms. Root sits on several boards, including Sloan School of Business, WITI (Women in Technology International), Teach for America, and the Stanford Institute on Research in Women and Gender. She holds a Sloan Master's in Business from Stanford University.