In 1982, Blanca Trevino co-founded Softtek, with a small group of entrepreneurial-minded students. Under her leadership, the company has since grown to more than 12,000 employees with 30 offices in Latin America, Europe, Asia, and the US. Throughout her career at Softtek, Ms. Trevino has gained international recognition as a promoter of the IT services industry, collaborating with various government administrations promoting the nearshore model. She has been an advisor to several government leaders at state and federal levels on crafting policies that promote the use of technology, and the development of talent in the IT space.
In 2009 CNN Expansion magazine named Ms. Trevino as one of the most powerful women in Mexico. She was the first woman to be inducted into the International Association of Outsourcing Hall of Fame, and her appointment to the Mexico Business Council necessitated the organization change its name from the Mexican Council of Businessmen. Ms. Trevino is an active board member of Walmart Mexico and The Mexican Stock Exchange, along with several associations and universities, and served as a member of the World Economic Forum B20 Task Force on ICT and Innovation.