Setting the Stage for the Business of Social Media
Sandy Carter, CEO | CMO | Ecosystems | Business Development Information Technology, Silicon Blitz
November 2, 9:00 am - 10:00 am
How to think about social media within the context of building your brand, launching a product and ensuring your business thrives and succeeds.
BLOG for Business: TELL Your Story with Content
Kyra Reed, Co-Founder, MTO Agency
November 3, 12:30 pm - 1:30 pm
Conversations are going on in the marketplace with or without your participation. Actively participate, or you'll be left out. Blogging is about having a conversation in the market. Influence market perception , tell your story and position your opinion with a business blog.
Identifying your ecosystem and communities to position your business as the market leader.
CLOSE THE DEAL: Convert Leads to Revenue
Ghennipher Weeks, Consultant, Agile Marketing Partners
November 5, 11:00 am - 12:00 pm
Activity vs Outcome; choosing the right metrics to convert your leads into revenue.
Connectivity is the new Currency
Michelle Price, CEO, Social Media Savvy
November 5, 9:00 am - 10:00 am
Engage Your Leads, find your opportunities
What is Engagement? How to use Engagement as a dialogue in the marketplace. Social media as your path to revenue, a new job, a new opportunity.
Go to Market on Facebook: Find New Friends.
Marjorie Kase, Co-Founder, MarKyr Media
November 4, 10:30 am - 11:30 am
Facebook is a ready made marketing platform; key strategies to building a successful on line presence.
Go to Market on Linkedin: Create Connections.
Suzanne Hoffman, VP, ZenOptics
November 4, 12:00 pm - 1:00 pm
“Connectivity the New Currency” Conversation Matters How to use Linkedin to create and bridge existing networks to grow your business exponentially.
Go to Market on Twitter: Build a Following
Stefanie Nelson, Manager, Demand Generation, Dell Outlet
November 4, 9:00 am - 10:00 am
Learn how to use Twitter as a communication tool effectively to raise brand & product awareness.
How To Leverage Social Media for Customer Service and Support
Wendy Lea, CEO, Get Satisfaction
November 3, 10:30 am - 11:30 am
The rising of use of social media platforms (Facebook, Ning, Twitter, LinkedIn) and the tools used by these systems, has exposed companies and customers to the value of online social interaction. It's time that companies of all sizes redesign their service and support strategy to be more open and human, leveraging online conversations wherever their customers are. Customer Relationship Management is taking a back seat to public Customer Engagement.
In this hour you will learn about:
- How Customer Engagement is different from Customer Relationship Management
- The implications of responding publicly to your customers
- The role public communities play in the customer service mix
- Measuring the impact of Customer Engagement
Positioning your Brand – is it about you or about them?
Lorrie Thomas Ross, M.A., CEO, Web Marketing Therapy, Inc.
November 2, 12:30 pm - 1:30 pm
The advent of social media marketing is changing the face of marketing forever. Determine which parts of the market you can serve profitably and add real value.
Social Media Strategy: Driving revenue & awareness through social media
Joey Tamer, Consultant, Expert, JoeyTamer.com
November 3, 9:00 am - 10:00 am
Facebook, Twitter, YouTube, Linkedin for business, blogs and iPhone Aps -- these social media sites, tools and distribution channels are the 21st Century’s communications networks.
This session will focus on the business uses for these sites & tools, their strengths, and the best strategies to integrate the use of all of them to drive new opportunities, new awareness and new revenue to your business.
Do not be left behind using only the old forms, or your competitors will win.
These sites and tools and channels have developed new ways to position and promote your business to existing and new audiences and markets, both broad and niched, worldwide.
Used strategically, each of these tools combines to create an integrated outreach campaign about your business, from which you can create new awareness and revenue. You must:
* segment your target markets
* choose which social media tools to use to your best advantage
* create a unique “voice” for each tool to speak to its special and self-selected audience
* optimize each tool’s highest impact
* strategically focus on the results each can bring you, and
* integrate the tools that best position your business to your target markets and goals of increased revenue, deeper market awareness, new market penetration, and higher market share.
What IS your offer? Listening to your Customers
Gayle Crowell, Senior Information Technology Advisor, Warburg Pincus
November 2, 10:30 am - 11:30 am
a. Understanding what your market/customer needs and wants – one of the big mistakes people make is not taking the time to understand what their market needs and wants.
b. Defining your target market – you rate of success will increase significantly if you define your market – who is a good match for you, your product, your service, your contract. What are you really selling, and how will you measure success?
c. How can I utilize Social media to win? We can now peek into customer's conversations, thoughts and feelings expressed in blogs, online communities and social networks. Listening has become core to everything. Familiarize yourself with the new tools and measurement metrics that are available so the listening can begin.
Michelle and Carolyn will help us understand how to apply what we have learned
Session program subject to change