Women in Technology Hall of Fame

Amparo Martinez

Amparo Martinez

General Manager, Spain, Portugal, Greece, Israel, and Turkey, IBM

Inducted in 2005

Amparo Moraleda Martinez is a role model for all women and young girls around the world who have dreamed of career aspirations and deep commitment to family life. Her passion is never-ending and is demonstrated in all she does.

Amparo has made outstanding contributions to the advancement of technology and women in the IT field. She is the Spanish advisor for Airbus, a position she has filled since 2015, and previously held a position as the international director of operations at Iberdrola until 2012.

In 2008, Amparo left her job as president of IBM Southern Europe—a company she had worked with for the past 21 years. Before she had worked as president of the IBMs in Spain and Portugal and general manager. Her previous performance track record during her years of service at IBM established her as a local business leader. She has been voted The Most Valued Executive Woman in Spain and is among the top IT business leaders in Europe, Middle East, and Africa.

In 2007, she was recognized by "Fortune" magazine as one of the four Women to Watch Outside the United States.

In her former position as general manager at IBM, one of her major achievements was taking market share from the competition in a difficult IT environment. She led the introduction of a new sales coverage model, and new products and services, reinforcing IBM’s leadership position for small and medium businesses.

Besides, in partnership with the Spanish government and the Universidad Politecnica de Catalunya, IBM developed a research and development project to build the supercomputer MareNostrum, which allowed Spain to lead the ranking of European supercomputers in 2007.

Under Amparo’s leadership, IBM Spain was recognized in the corporate and social responsibility and diversity fields. Her numerous accomplishments made significant impacts in the business and social community: IBM Spain received the Optima Certification awarded by the Ministry of Labor and Social Affairs, for equal opportunities guaranteed for men and women within the organization. Through Kidsmart, an international IBM education program, new technologies were introduced from 3 to 6 year old Spanish schoolchildren.

Within the company structure of IBM, she previously served as an executive champion of the Women Taskforce of IBM’s EMEA Diversity and Inclusion Council. She contributed to international events devoted to the advancement of women and is the formal mentor for young company talent.

She also contributed to the development of technology through her membership of various boards and councils and prides herself on leading the implementation of technological innovations that serve the whole community.