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Leadership Team

Katina Kenyon


Katina Kenyon is a founding member of WITI Austin and the network's Co-Director. She has spent 20 years in progressively senior roles in the technology sector from Dell Technologies to starting her own venture called Applaudo Studios, a nearshore software development company bringing over 75 software projects to market. Katina is an active angel investor, a mentor for several accelerators in Austin and has an affinity to mentoring, serving on several boards in the CPG, Insur-tech, education and cannabis spaces. Along with her volunteer work with WITI, she is the Co-Founder of DWEN, Dell Womens Enterpreneur Network, USA chapter. Katina is an avid thrift store shopper, loves making Tik Tok's with her teenagers and enjoys sharing a glass of wine with her husband.

Amanda Kirchem


Amanda Kirchem joined the WITI Austin Network Council at its inception and is thrilled to act as Co-Director, helping to establish the WITI Austin Network and connect the amazing women in Austin's Technology scene to both each other and WITI's powerful resources. When not on a Zoom meeting, Amanda is most likely to be found outdoors enjoying all the natural beauty central Texas has to offer in the company of her dogs and husband. Amanda brings 15 years in the technology industry and 10 years of project and program management experience to the table when focusing on her number one passion, building happy teams of skilled people who do good work. Amanda is currently a Technical Program Manager at Cvent, where she manages a team of Scrum Masters overseeing 10 to 15 development teams providing Project Management support and Agile Coaching to Cvent's technology staff.

Leticia Rossi

Marketing & Social Media Lead

Letícia Rossi is Dell Technologies' Digital Marketing Platform Strategist. Dell's Marketing strategy is to deliver consistent, relevant and delightful customer experiences across all touch points. Letícia oversees different Marketing applications, providing value to the business by enabling marketers to deliver on those experiences in customer facing web-properties, as well as employee focused ones. Prior to this role, Letícia has 13+ years of experience in different Marketing and Sales roles in the technology industry. Letícia is passionate about advancing women in the workplace and is part of the WITI Austin network to help deliver on that promise. When away from the office, she can be found traveling the world and trying new cuisines with her family.

Marti Evans

Membership & Corporate Partnerships

An innovative executive from the industrial sector, Marti is an Industry 4.0 Digitization and Operational Excellence thought leader. Starting out as a Chemist she advanced on to work for Fortune 50 technology companies (IBM, SAP & Microsoft) where she led and won highly competitive and complex enterprise sales pursuits. Her work has taken her from the C-Suites of North America to operational sites in the US, Canada, Chile and Mongolia. As a Certified Coach, Marti continues her exploration of the role of Neuroscience in human performance.

A native Texan, Marti splits her time between her Ranch in Texas and her adopted home in Calgary, Alberta Canada where she and her husband can be found hiking in the Canadian Rockies, when they are not exploring the world.