Discover Your OWN Brand: Secrets to Embracing and Maximizing Your Unique Value as a Leader
Thursday, January 31, 2013
6:00 pm - 8:00 pm
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Are you sure what your brand is? Do you know how to leverage it to maximize its potential? In this program, based off the business book
Discover Your CEO Brand by Suzanne Bates (McGraw Hill), Bates Communications executive coach
Elizabeth Freedman will share some of the secrets of great "brand name" leaders from Steve Jobs and Warren Buffett, to Indra Nooyi and Ursula Burns, and many more.
In this engaging discussion, you'll roll up your sleeves and find out how to:
- Look at your life through the lens of stories to find one that illustrates one of your "brand" values
- Translate that story into a powerful "lesson" that touches hearts and minds
- Map out a personal brand plan - to make a name and raise your profile in your company or industry
As the saying goes, a brand name is more than a word - it's the beginning of a conversation. Whether you're the CEO, a senior leader, or want to be one someday, what's the conversation people are having about you?
Featured Speaker(s)
From a young age, when Elizabeth was told by her parents to "watch her tone," she's taken communication and conversation very, very seriously. Today, Elizabeth Freedman is an executive coach and senior communications consultant with Bates Communications, a national consulting firm specializing in leadership communication skills and strategy.
Prior to joining Bates, Elizabeth spent over 15 years as a global brand and marketing consultant, working with large companies in the financial services and consumer products industries on behalf of the global consulting firms Accenture, marchFIRST, and her own consulting practice. Elizabeth also served as an MBA Marketing lecturer at Dominican University in Chicago.
Elizabeth is a dynamic, motivating speaker who speaks at dozens of conferences and events annually. Her high energy programs have appealed to corporate, nonprofit, and association audiences, and she was a 2005 finalist for College Speaker of the Year, awarded by the Association for the Promotion of Campus Activities.
Schedule of Events
6:00 - 6:45 pm Networking Reception
6:45 - 7:00 pm WITI Boston Welcome and Introductions
7:00 - 8:00 pm Elizabeth Freedman's Discussion & Workshop
8:00 pm Wrap Up and Networking
Meeting Notes
Appetizers and beverages are provided. If you or your company wishes to host or sponsor an event please ask one of the leadership team members, visit http://www.witi.com/boston
Location & Details
Microsoft New England Research & Development Center
One Memorial Drive
Cambridge, Massachusetts 02142
The Microsoft New England Research & Development Center is a research and software innovation campus located in the heart of Cambridge, MA
- $10.00 for WITI Members
- $20.00 for Non-members
Online Registration Closed
Women in Technology International (WITI) Boston network strives to provide content-rich programs and a comfortable networking environment. By attending one of our events, you'll improve your personal and professional network and gain valuable insight into a variety of topics.
