Strategic Advantages of Having Women on Boards

Women today make up nearly 40 percent of new directors on Fortune 100 boards �" and this is music to our ears. Several studies have shown the positive financial impact to the bottom-line once they have women serving on corporate boards.

In this session, our experts will discuss:

How women make a difference in the way companies do business

How we can champion to have more women elected to corporate boards and other executive positions

How you can impact a business if you are on the board

And ways we can recruit other women once we are in the position of power.

Featured Speaker(s)

Carol Meyers, CMO, Rapid7

Carol Meyers is chief marketing officer of Rapid7 (NASDAQ: RPD), a leader in analytics and automation for IT, Cyber Security and DevOps. At Rapid7, she leads global positioning, branding, communications and demand and has helped the company achieved tremendous growth. Previously, Meyers served as chief marketing officer at LogMeIn and Unica Corporation. She was the V.P. of Sales for Shiva Corporation and is a graduate of the GE Financial Management Program. Meyers has participated in four successful IPOs, including Rapid7.

In addition to her role as a marketing executive, Meyers serves on the board of directors for Emarsys, a global leader in analytically-driven marketing automation, and MineralTree, a pioneer in accounts payable workflow and automation, and is an advisor to several other companies including DUO Security and Wordstream.

Linda Rossetti, Managing Director, Golden Seeds

Linda Rossetti is an entrepreneur, author, Harvard MBA and managing director of Golden Seeds, LLC, an angel capital network that invests in emerging women-led companies.

She served as executive vice president of Human Resources and Administration at Iron Mountain, and as CEO/founder of EMaven, Inc., a venture capital-backed technology services company that was acquired by Perot Systems, now Dell Corporation.

Linda currently focuses on transitions and their influence on adult advancement. Her work involves advocacy, research and speaking to advance our understanding of and success with transition. Her first book, Women & Transition: Reinventing Work and Life, is a 5-star rated Amazon top seller.

She holds a BA from Simmons College and an MBA from Harvard Business School. She serves on the Board of Directors of the Girl Scouts of Eastern MA.

Lisa Masiello, Founder and CMO, TECHmarc Labs

Lisa Masiello is the founder and CMO of TECHmarc Labs, a technology marketing firm that delivers specialized sales and marketing programs which build business partnerships between IT vendors and their channel partners to maximize both revenue and profitability.

Her 25 years of experience in the IT industry has included marketing leadership and senior management positions at firms including mindSHIFT Technologies, a division of Ricoh USA; IXYS Corporation; Tyco International; Process Software Corporation; and Microcom, acquired by HP. Her innovative and results driven marketing initiatives have been recognized by Microsoft, Citrix, Oracle, and McAfee.

Lisa is also the advisory board chair for the Center for Women & Enterprise (CWE) New Hampshire. CWE is a nationally known non-profit organization dedicated to helping people start and grow businesses. CWE’s mission is to enable women entrepreneurs and women in business to increase professional success, personal growth, and financial independence. The organization also operates the Veterans Business Outreach Center which focuses on assisting veterans, active duty service members and their families with starting and growing their own businesses.

Lisa enthusiastically donates her time to Advancing Women in Technology initiatives including volunteering at Girls in STEM events. She holds a bachelor’s degree with honors from Salve Regina University in Newport, Rhode Island.

Melissa Nazar, Director, Content Strategy, SnapApp

Melissa Nazar is SnapApp’s director of content strategy, aka lead storyteller, driving content marketing efforts and helping other marketers create more engaging content. She has more than 12 years experience creating and managing content marketing, demand generation and public relations programs for companies across a variety of industries, including B2B technology and financial services.

Melissa serves on the boards of two organizations she is passionate about: the alumni board of the Big Sisters Association of Greater Boston and the board of directors for Stop Handgun Violence. As a former Big Sister, working on the alumni board gives her the opportunity to keep the Big Sister community connected to support the mission of helping girls succeed through positive mentoring relationships. And as part of Stop Handgun Violence, she supports their mission of promoting gun violence prevention through education, public awareness, effective law enforcement and common-sense gun laws.

Melissa is graduate of Bentley University and the State University of New York, Albany.

Schedule of Events

5:30 pm Check-in and networking
6:15 pm WITI Welcome & Introductions
6:30 pm Panel Presentation & Questions
8:00 pm WITI Raffles
8:15 pm Wrap up

Meeting Notes

Men are always welcome and encouraged to attend all WITI events!

Appetizers and beverages will be provided. If you or your company wish to host or sponsor an event please ask one of the leadership team members listed here, or email [email protected]. Thank you for your interest.