SOCIAL MEDIA BOOT CAMP: MAKING SENSE OF IT ALL

In an age of constant bombardment of messages and communication, there is a shift in how people discover, read, and share news, information, and content. People are looking for instant gratification and are no longer turning to the evening news or morning paper for their information fix; they are instead turning to their own networks, media sources online, and to brands and companies themselves. Social media allows us to secure desired information quickly, directly, and based on individual preferences.

The world of social media is changing every day, with networks like Twitter gaining momentum, and Facebook truly taking hold beyond the college-age crowd. Staying on top of the newest changes and networks though intimidating is doable. But, truly understanding how social media can build your business is a different story. Social Media Boot Camp teaches leaders what social media is, what the latest and most relevant networks are, how to use social media, and how social media can be a success if approached in a strategic way.

Business leaders attending Social Media Boot Camp will learn:

* Which social networks make the most sense for your business
* Social media case studies and examples of great uses of social media
* How to share, monitor, and measure social media, and what these
numbers mean for the bottom line
* How to use social media to enhance, foster, and engage with customers,
which, in turn, results in business growth.

Those looking for new and innovative ways to communicate with potential clients, employees, and other stakeholders will have an edge after attending this program, with new insights into how to use social media to build their business. Not only will they find out how social media can help differentiate them from their competitors, but they'll also discover how to incorporate social media into their business and communication plans.

Social media isn't just a trend. It is a true shift in how we approach communication. Business leaders who understand what social media is and how to use it as their communication strategy will differentiate themselves and their businesses moving forward.