Danielle Levitas
VP, Consumer and Broadband Research, IDC
Danielle Levitas is the vice president of IDC's Consumer and Broadband Markets group. She is responsible for driving research initiatives for the subscription services. Ms. Levitas serves as IDC's consumer market expert and conducts custom consulting research across the segment. She is a driven professional with a strong commitment to customer service, advising her clients on a variety of industry trends and developments.
The Consumer Markets programs track trends in gaming, digital audio, digital television, TV services, next-gen DVD, online consumer content services and behavior, home networking, and more. The Consumer Broadband Market program tracks global broadband adoption drivers and trends. The Consumer Multiplay Services program analyses service providers' bundling strategies and the impact on and influence from IT vendors, CPE makers, content providers and others. Included in these services are forecasts of the technologies, services, and subscribers and extensive vendor analysis, market positioning, and segment trends. The group also conducts numerous surveys throughout the year to create a solid foundation for the research and to inform clients of consumer demand, usage, and preferences.
In 2001, Ms. Levitas launched IDC's Interactive Consumer Services programs, expanding IDC's coverage in gaming and TV research. In 2004, she expanded IDC's consumer research products to create dedicated programs for the home networking and audio markets and helped launch IDC's regional consumer research programs. Prior to joining IDC's Consumer Device and Technologies service in 2000, she was a research manager for IDC's storage service, responsible for conducting research on the worldwide storage market. Since joining IDC's Storage program in 1995, Ms. Levitas focused on the worldwide Winchester disk drive market and its components and in 1998, launched IDC's first U.S. Storage Mechanism end-user survey, which identified market trends for storage in consumer and commercial environments. In 1999, she created IDC's first hard disk drive forecast by consumer application. Ms. Levitas has a bachelor's degree in finance from the University of Massachusetts at Amherst.
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