Featured Speaker(s)

Pharmaceuticals. Her responsibilities include setting global information technology strategy for the Aventis Commercial Operations worldwide business, which comprises 31,800 employees and generated 2003 core business sales of €17.6 billion. She oversees the implementation and support of IT solutions encompassing sales, marketing, medical, business development, and distribution/order management. She leads a team of 525 located in 80 countries, and reports to the Senior VP & CIO as well as the Executive VP Commercial Operations. She is a member of the Commercial Operations Management Committee and a member of the Information Solutions Leadership Team.

DeMarco began her career in 1980 with William H. Rorer, Inc. in R&D Clinical Development responsible for program management in the business operations of global clinical trials. From 1986 to 1989, she initiated her career in IS with Rorer Group Incorporated responsible for collaboration and communication systems, and played a leadership role in the merger IS integration (USV Pharmaceuticals/Revlon).

DeMarco spent the next ten years with Rhone-Poulenc Rorer where she held a variety of positions. She was initially responsible for IS merger related activities, followed by the management of the RPR North American infrastructure where she implemented the first of several outsourcing deals. She then took responsibility for the US Sales and Marketing area at which time she led the sales force territory management system implementation (Dendrite). During the last four years, DeMarco had worldwide responsibilities for RPR’s collaboration systems, global marketing/medical and corporate functions, and the implementation of RPR’s first global IT solution (including collaboration tools and the enterprise Web platform for 64 countries). DeMarco also had during 1999/2000 the worldwide responsibility for the Y2K program.

At the creation of Aventis, DeMarco assumed responsibilities for several merger and post-merger integration activities for multiple corporate functions. From May 2000 through 2001, DeMarco created and implemented an e-Business global function delivering new business models such as e detailing, physician/patient communications, e-prescribing and compliance/disease management programs. She moved into her current VP IS ComOps global role in 2001, with significant activities in the areas of customer relationship management, product commercialization, shared services, and off-shore programs.

Born outside of Philadelphia Pennsylvania, DeMarco studied Business Management at Arcadia University. She has worked in most major markets during the last 10 years that she has had global responsibilities. She is a member of the European Pharma CIO Board, Siebel Pharmaceutical Forum (Leader), Dendrite Pharmaceutical Forum, NACDS, HDMA, Healthcare Business Women’s Association, WITI; and has received awards from TWIN (New Jersey Women’s Association), Rhone-Poulenc for Excellence in Innovation for her work with patient support groups in the areas of breast cancer and Lou Gehrig’s disease (ALS), and United Way for the creation and implementation of the “Days of Caring” program.