The Art of Social Media

Social media technology is at the core of the Museum of Modern Art’s (MoMA) strategy to engage the public in dialogue about the museum’s collection, exhibitions, education/film programs, special events and modern & contemporary art. By providing a rich and interactive online experience, Social Media is also helping MoMA grow its Membership and build a robust community around its brand.

In his presentation, Richard Entrup will provide an overview of MoMA’s digital media initiatives on the Web and address opportunities and challenges presented by Web 2.0 technologies. This presentation will include a live demonstration and lively discussion of various Web2.0 technologies such as Twitter, YouTube, Facebook, iTunes, and flickr.

Security details:
Upon arrival to 30 Rockefeller Plaza, please proceed to the NBC Visitor’s Center, which is in the center of the building’s lobby. You will need to show a photo ID to one of the visitor’s center attendants to receive a guest badge for the building. After receiving your guest badge, take the elevators to the 52nd floor. The event will take place in the 52nd floor executive dining room, and there will be signs to direct you.

Please note that due to security reasons, you must register for the event by 9/27/09 date so we have you on our clearance list.

Featured Speaker(s)

RICHARD ENTRUP is Technology Director at the Museum of Modern Art (MoMA) in New York City, where he oversees IT operations for the leading modern art museum in the world. The MoMA welcomes over 2.8 million visitors each year and over 12 million website visitors. MoMA also supports over 120,000 Members.

Entrup directs the IT departments responsible for all back office systems as well as many specialty applications such as membership, ticketing, multi-channel retail, eCommerce, investments, and digital asset management. Richard also has responsibility for the audio/visual (AV) group at MoMA, which maintains several movie theatres, sophisticated lobby display systems, exhibit installations and supports many high-profile special events each year. Prior to joining MoMA, Entrup served as CIO at Byram Healthcare, and previously held various senior IT management positions at Wilson Elser, Viacom and Tiffany & Company.

In addition to his duties at MoMA, Richard also serves as a mentor to students enrolled in the Executive Master of Science in Technology Management program at Columbia University and also on the Board of the New York Chapter of the Society of Information Management (SIM).