Two Women’s Radical Sabbatical: Marketing Yourself and Building Your Dream Career �" A (soon-to-be) Success Story
Thursday, July 22, 2004
6:00 P.M.
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Our session will provide the audience with a roadmap of how two women came to the difficult (and gut wrenching) decision to leave lucrative jobs within Corporate America and launch their own Consulting Business. We’ll take you through the inception of our Business Concept, what drove us to do it, how we were able to finally define our ideas, how we created the full Business Plan, and how we capitalized on our creativity, partnership and trust of each other to make this Radical Sabbatical a reality.
Do you feel stuck in your career? Do you have that nagging feeling that you “should be doing this for yourself instead of for someone else?” Do you have a great idea that you know would be successful but are afraid to take the next step? We’ll take you through the first 3 months of our business start-up, how we marketed ourselves and how these efforts are resulting into hard cash. The most effective tactic that we used was to promote ourselves to build a solid reputation for ourselves and our new business. This approach can benefit not only those who are desiring to start new businesses, but will also apply to any professional who is trying to expand her opportunities and build her reputation within a corporation or an industry. You’ll walk away with a concrete way to promote yourself and your thought leadership.
Featured Speaker(s)
About Nancy Arter:
Nancy has significant experience in sales and sales management in the database marketing, risk management and telecommunications industries. Her 15 years experience in managing sales and marketing teams, coupled with Senior Management experience at one of the leading database solutions providers, gives her the unique ability to navigate through both corporate hyperbole and bureaucracy on behalf of her clients. In addition, due to her experience in this area, she is able to objectively evaluate the strengths and weaknesses of the various data and database solutions providers.
Career Accomplishments:
· Leadership. Nancy initiated and developed a vertical sales channel for Experian. As Vice President, she was responsible for total sales and management of this initiative that focused specifically on the Telecommunications, Energy and Cable industries.
· Sales Excellence. Between 1998 and 2004, she consistently achieved sales growth in these industries, in spite of turbulent economic times. Each year, she was able to grow the business and create new revenue streams between 12% and 26%, equating to new sales of between $2 and $5 million each year.
· Industry and Client Focused. Nancy is regarded as a thought leader within the telecommunications industry based upon her involvement in trade organizations and due to her exposure and experience with all of the leading firms. She is a sought-after speaker for many industry associations.
Prior to Experian, Nancy worked in the telecommunications industry at AT&T. She started out in Business Long Distance sales and moved into various sales management positions throughout her eight-year career. As Regional Branch Manager, she effectively managed a team of 85 inside and outside sales executives, along with the customer care and product marketing teams.
Nancy holds an undergraduate degree from California State University, where she graduated with honors in Business Administration/Marketing. She also holds a MBA from Pepperdine University. Nancy is a Native Californian and loves the California Coastline. She makes her home in Redondo Beach.
About Suzanne Obermire:
Suzanne Obermire has 18 years of direct marketing experience. She has significant corporate experience through her work with Fortune 500 firms and has also enjoyed success in working with small and mid-sized businesses. She has knowledge of a variety of industries and is skilled in solving diverse business problems.
Suzanne has supported projects in many capacities. During her tenure at a leading direct response advertising agency (HDM Worldwide Direct), she designed marketing strategies and implemented campaigns for a wide-range of companies including Pacific Bell Directory, American Suzuki Motorcycles and Las Brisa’s Resorts.
Suzanne then augmented her advertising experience with work at several leading data and data management solutions providers, including Metromail, Database America (InfoUSA) and Experian. Most recently, at Experian, she worked with leading financial services and telecommunications companies, consulting with them to develop client-specific solutions.
Suzanne’s analytical approach helped her clients develop programs with a focus on customer profitability. She has implemented successful customer acquisition programs and has designed effective retention strategies. She has experience in creating and tracking direct mail, telemarketing and e-mail campaigns.
Through her work in e-marketing and outbound telemarketing, she has gained specific knowledge about compliance with the new laws regulating unsolicited e-mail (SPAM) and telemarketing calls to people who have placed themselves on state and federal Do Not Call lists. She understands the risks involved when out of compliance and, more importantly, methods to ensure that her clients not only remain in compliance, but also follow appropriate industry practices.
Suzanne holds an undergraduate degree from California State University, where she graduated with high honors in Communications/Advertising. Suzanne is a Native Californian and happily makes her home in the Palm Springs area.
Schedule of Events
6:00 - 6:45 Registration, networking, and complimentary hors d’oeuvres/beverages
6:45 - 7:00 WITI-OC chapter update, raffle and sponsor introduction
7:00 - 8:00 Keynote speakers Nancy Arter & Suzanne Obermire
8:00 - 8:30 Q & A and More networking
