Catching the Dollar: Maximizing Your ROI

Marketing your business is a critical part of ensuring your success, both today and tomorrow. But successful marketing is more than creating a plan; it’s about consistent implementation to the right audience.

Whether you need to add new customers or generate more business from existing customers, you’ll want to attend the “Catching the Dollar: Maximizing Your ROI” seminar. While traditional marketing focuses on more customers, today’s marketing approach centers on better customers, and great share of customer. This seminar will walk you through how to profile your best customers, calculate the share of business you get from them, and how to get more money from each customer, faster than adding just new customers.

The seminar is presented by Bridget DiRico and Ron Zayas, founders of 360 Business Consulting. The company focuses on increasing profitable sales of small and medium-sized businesses, and has locations in Mission Viejo, Denver, Dallas, Phoenix and San Diego.

Featured Speaker(s)

Bio of Ron Zayas
After spending 10 years as the senior vice president and chief marketing officer for the world’s largest franchisor of printing and small business services, Franchise Services, Inc., Ron Zayas brings expertise in all aspects of the printing industry, including marketing, advertising and ecommerce strategies. While at FSI, Zayas led the development and implementation of the company’s strategic direction, which included national advertising campaigns, marketing implementation and industry-leading websites and ecommerce infrastructure.

In addition to his experience in the corporate environment, Zayas also founded one of the nation’s first digital graphics company, Expressions Unlimited. The company pioneered the printing and graphics industry’s conversion of typesetters and color separators to Macintosh-based systems. After only four years, Zayas’ Expressions caught the attention of Gemini Consulting, now CAP Gemini, who purchased the company.

Bio of Bridget DiRico
Bridget’s experience in public relations, marketing and project management includes time with one of Southern California’s premier independent advertising agencies. While at the agency, she developed campaigns for business-to-business and consumer clients. Bridget’s expertise also includes writing, producing and hosting video productions.

Following her agency career, Bridget joined the world’s largest franchise printing brand, Sir Speedy. While at Sir Speedy, she led the redesign of the company’s public relations program for the corporation and their franchise brands. As a vice president, she also managed all branding, marketing and communications programs and worked closely with franchisees to implement programs that increased sales. Bridget’s experience working on targeted programs with entrepreneurs, now benefits the customers and clients that 360 serves.

Schedule of Events

5:30 p.m. - 6:15 p.m. Registration and Networking
6:15 p.m. - 8:00 p.m. Presentation and Q&A
8:00 p.m. - 8:30 p.m. Networking