Personal Branding for Women: Building Strong Brands from Core Values to Market Value
Is your personal brand an asset or a liability? Whether you're conscious of it or not, you have a brand and people are making decisions that impact you professionally based on their perception of your brand. To quote Kellogg on Branding author and marketing professor Tim Calkins: "perceptions matter most"; effective branding is a critical business competency.
Branding is about differentiation - distilling your unique promise of value and communicating it in terms that are relevant and compelling to your target audience. What is particularly powerful - and empowering - about personal branding is the underlying premise: you will thrive because of, not in spite of, your personal attributes and style.
In this practical seminar, personal brand strategist Nina Burokas will provide insight into how to maximize your effectiveness and personal satisfaction in the "new world of work." She'll provide an overview of the three-step personal branding process and introduce techniques for managing your reputation as an asset.
Learn how to:
• Assess the strength of your personal brand
• Obtain feedback on how you are currently perceived
• Differentiate yourself from your peers and competitors
• Increase your visibility, impact and market value
• Proactively manage your brand - offline and online
Nina Burokas is a brand strategist, blog consultant, writer and speaker who leverages emerging trends and technologies to enhance her clients' business performance and brand value. She is a media resource on business blogging and digital branding, and her blog is often cited as the standard for online branding.
A Kellogg Marketing MBA and Reach Certified Personal Brand Strategist, she honed her strategy and communications skills in senior level roles ranging from sales and marketing to operations on a scale from Inc. 500 to Fortune 50. Successes include brand, services and software launches, Editor's Choice, Inc. 500 and Fast 50 wins and sales and operational transformations.
Nina is the Director of WITI's Orange County Network, Website Creative Director for the Orange County Chapter of International Association of Business Communicators (IABC) and VP of Membership for Toastmaster International's Newport Center Club. She also contributes to a multi-national personal branding blog, writes the "Technically Speaking" column and is the book editor for WITI's Savvy magazine and is the author of the forthcoming book Lead Like A Woman.
Schedule of Events6:00-6:30PM Registration & Networking
6:30-7:30PM Seminar & Q&A