Marketing IT and Nurturing Business Relationships

• Do you know how to sell your IT services to the business you support so you can compete with outsourcing and offshoring?
• Do you know how to establish and maintain a great relationship with your business users?
• Do you know how to consistently demonstrate your value-add as an IT professional so your business partners will want you to have a seat at the table for business strategic and execution discussions?

Learn how to brand and market your IT group and nurture an effective relationship with your business users from 3 experienced panelists: a former CIO, a senior executive from, and a VP of Marketing.

Brand your IT services to be unforgettable, and become a trusted IT partner to your business users!

Featured Speaker(s)

Former Chief Technology Officer of the County of Orange, Joel Manfredo is a multi-disciplinary executive offering leadership and vision based upon over thirty years of experience working for major organizations in a broad spectrum of functions. He’s spent the last 16 years in transformational Chief Information Officer roles and the prior 18 years in many functions in commercial real estate including leasing, finance, development, operations, marketing, securities, construction, energy and utilities. He is known for the 3Ts: Transformation, Turnaround and Technology.

Christina Kosmowski is senior vice president at, where she runs the Customers for Life Organization for the Western Region. She has held this role for 5.5 years and has watched grow from 200 to over 12,000 employees., which entails consulting, support, and account management functions. Kosmowski studied industrial engineering at Northwestern University.

Terri Avnaim has marketed technology for more than 20 years. She is currently the Vice President of Marketing at Predixion Software. Terri was the Executive Director of Global Demand at Dell Software where she was responsible for strategizing the company’s launch into the systems management market after their acquisition of Quest Software. At Quest, Terri was the Vice President of Corporate Marketing, where she led a team of 150 marketers globally that were responsible for brand, lead generation, digital, social and corporate communications.

Schedule of Events

6:30pm - Registration, Networking and appetizers
6:45pm - WITI Overview and Speaker Introductions
7:00pm - Panel Discussion
8:15pm - Raffle Prizes!
8:30pm - Adjourn

Meeting Notes

Appetizers and beverages are provided. If you or your company wish to host or sponsor an event, please ask one of the leadership team members located on the Orange County home page.